Jacquemus’ FW16 Campaign Elevates E-Commerce

“It’s more about fruit and vegetables and rolling in the grass.”Set in the South of France and captured by the photographer Theresa Marx, the AW16 campaign sets a white set against a breezy shoreline, with washing lines displaying pieces available for purchase. Paring oversized tartans and classic blue shirts with sleek knee-high boots, the collection is both playful and pared-back. “Jacquemus is not about nightlife and clubbing and things like that,” explained Jacquemus in a recent interview. “It’s more about fruit and vegetables and rolling in the grass.”