Underwear Rooted In Basque Culture

“We create for the man [who] dares to express his taste for nostalgia and his faith in the future.”With an aim to promote slow fashion and reasonable consumption, Hemen, which means ‘here’ in the Basque language, relies on premium quality basics made to last. All of the brand’s products and fabrics are made in specialized underwear workshops in Portugal. In the Basque tradition, shepherds’ wives used to give their husbands an undergarment that was endowed with the power to protect them from the harshness of nature during transhumance. “We create for the man of today, the one that with all his genuineness, manhood and sensitivity dares to express his taste for nostalgia and his faith in the future,” say the designers.