newyorksunshine

New York Sunshine’s Immersive New Lookbook

Scroll

Casual and athletic wear brand New York Sunshine took an art-based approach to its latest lookbook, centering the shoot around artist John Margaritis’ ‘One Ton Tank’ sculpture.

The 4000-pound handcrafted sculpture was created from concrete and glass panels, weighing over 7,000 pounds when full of water. Providing a visually arresting object for the model to interact with, as well as the ideal springboard for the collection’s ‘Head Above Water’ title, the sculpture will be on display in New York Sunshine’s flagship store in Southhampton, NY. The brand “started as a side project to make some extra summer cash, hand silk screening shirts and selling them damp and sandy out of the back of a surf van.” Today is is sold across the USA and stocked in Paris and Japan.

nysunshine_fashion_003
nysunshine_fashion_004
nysunshine_fashion_005
nysunshine_fashion_006
nysunshine_fashion_007
nysunshine_fashion_008
nysunshine_fashion_009
nysunshine_fashion_010
nysunshine_fashion_011
nysunshine_fashion_012
nysunshine_fashion_013
nysunshine_fashion_014
nysunshine_fashion_016
nysunshine_fashion_015

All images © New York Sunshine

BOIR x IGNANT

SALT

SHOP NOW
IGNANT_Architecture_Neri&Hu_15-min
Subscribe To Our Newsletter
SIGN UP