“Is it possible to freeze a moment, to pause time?” In today’s fast moving fashion industry, this seems to be too much to ask. Or rather not? America’s traditional upscale fashion retailer Nordstrom posed that very question in his recent Fall Campaign.
“With the constant urge for newness we forget how to enjoy the moment we’re in,” says Olivia Kim, Nordstrom’s vice president of creative project. Live in the now, the campaign realized by artist Alex Prager, prompts. Prager’s short film reminds us to focus on the present, never knowing what the future might bring.
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All images © Alex Prager
