Cultivating Calm And Mindfulness With BIKINI BERLIN And Staatsballett Berlin

“Despite its rigidity, ballet expresses a kind of liberation I haven’t found elsewhere often”, says Julien Tavel. The Swiss photographer, internationally acclaimed for his work with standout publications like The New York Times’ T Magazine, has spent two days capturing the dancers weaving around and through the architecture of BIKINI BERLIN, watching them explore their own sense of being bodies in motion, while also contemplating the gestures of the mall. Says Tavel: “At times the dancers pause, as if they are engaging in a silent, physical conversation with the surroundings”. It is an ephemeral and emotional moment, affording us with a glimpse into the possible future of retail.

As work life binaries and ecological double standards are broken down in real-time, it means a rebrand of what and who a department store is for. That said, BIKINI BERLIN has long eschewed the mantras of trend hunting, instead making it a sought destination where pleasure meets sustainability, with a mix of attractions, from cultural and culinary adventures to outstanding experiences and an extraordinary roof top garden, in other words spaces that invite urbanites to linger. Needless to say, it will continue to cultivate new territory, transcending cultural and creative limits. 

If you want to keep up to date with the Berlin-based concept mall and all their upcoming campaigns, click here or visit bikiniberlin.de.